Company News, Marketing News

Essence Makeup Launches In Target Stores

Brick and mortar expansion follows online success at national retailer.

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By: Christine Esposito

Editor-in-Chief

Essence Makeup is rolling out into more than 300 Target stores this month. The brick and mortar expansion follows the brand's launch on Target.com last year. Essence says it has experienced massive growth the past few years and its retail footprint continues to expand to a network of retail giants including Ulta, CVS, Amazon and now Target. While e-commerce remains priority, the brand is seeing incredible in-store success with its current retail partners as shoppers eagerly return to in-...

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